Jessica Rathke is a seasoned sales and business development guru in the localization industry. In this episode, I had the opportunity to talk to her in detail about what sales entails, how it has evolved and what works and does in the language services industry. She elaborates in great detail the techniques, challenges and opportunities in selling language translation and related services. For anyone in the translation industry involved in sales and business development, this is a master class not to be missed.

Jessica Rathke has 25 years of localization sales, sales management and marketing experience for leading language service providers.  She is currently the Managing Director at Localisation Sales & Marketing, a London- and Austin, Texas-based sales and cross-cultural consultancy.  Having worked with LSPs and sales professionals in over 45 countries, her services are designed to help LSPs increasse revenue and profitability.

Jessica holds an MBA and Bachelors of Arts degrees in Foreign Affairs and German from Miami University in Ohio, USA. She also did post-graduate studies in German at the University of Salzburg.  Jessica has served as Chapter Manager for Women in Localization UK and is currently Assistant Manager of the Texas Chapter.

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