The Translation Company Talk

S03E24: Translation Pricing and Pricing Models

Happy New Year! Translation Company Talk presents your new year’s gift in the form of a masterclass by Jessica Rathke from FluentSales on setting prices and reviewing the pricing models for translation services. If you are an executive in an LSP who is constantly trying to justify prices and increasing costs, competition, and other price related challenges, you don’t want to miss this interview. 

We hear from Jessica about a variety of topics under the banner of pricing and pricing models such as current pricing models, impact of economy and downward price pressure on translation services, per-word pricing model as an industry standard, new and innovative pricing models, translation memory price discount relevance, negotiating price increases with existing customers, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating if it helped you learn how to improve your company’s pricing and offering. 

 This episode is sponsored by Hybrid Lynx. Transcription provided by doSTT AI.

S03E23: Mentorship in Translation

Translation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their jobs and need guidance and direction to succeed and to maintain the professional profile of language industry. 

Stephen talks about what mentorship is, how it would help and why it is needed today in our industry, who to reach out for help, what role mentorship plays, qualities that defines a good mentor in the localization industry, what one should get out of mentorship, what satisfaction one gets out of mentorship, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E22: Managing Enterprise Localization Vendors at Scale

Translation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extremely enlightening and helpful. 

Wayne discusses various topics in this interview including picking the right suppliers to ensure a good support team, understanding the stakeholder needs and setting up appropriate workflows, the way localization changed in terms of multimedia content, criteria for selecting long term partners for localization, the importance of transparency and effective communication between company, clients and suppliers, how to grow relationships with new suppliers to maximise value, how vendors can maximise the value of investments as ROI for enterprises, how vendor technology is an enabler of growth in the localization function, localization relationship models, how to map scaling of localization vendor relationships into an enterprise’s localization objectives and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode is sponsored by Hybrid Lynx.

S03E21: Speech as a Revenue Stream for LSPs

Translation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it. 

 

Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning into a service that is distinct from interpreting and text translation, how voice and language interact in our business, who the main stakeholders are for speech business in terms of buyers, users, and suppliers, what type of activities and output is involved in speech processing business in the context of the language industry, what the next step is for speech to become more natural and useful, how our industry can bridge the gap of translation for foreign languages, and much more. 

 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 

Resources:  

NIMDZI – Translation and localization market research  

doSTT – AI based speech transcription and speech translated transcription service provider 

 

This episode is sponsored by Hybrid Lynx.

S03E20: Building Trust with Language Translation

The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation. 

To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is writing a book about the language of trust. Ingrid is the CEO of INGCO. Among the many topics covered in this interview, she discusses trust as a currency in translation, importance of trust to clients, delivering facts to build trust through language, authenticity in translated language, maintaining and guaranteeing trust by translator and editor, role of standards and certification in upholding and guaranteeing trust to clients, impact of data breaches and cybersecurity incidents on perceived trust by clients, impact of using automation in translation and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E19: Strategic LSP Marketing

Another exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natalie speaks candidly about how she developed and leads a goal-oriented marketing function in her organization. 

In this conversation listeners can learn about a variety of topics related to marketing of LSP services such as the role of the marketing function in language companies, the difference between traditional marketing and modern marketing across channels, differentiating LSP products and services, separating sales and marketing functions, selling solutions versus selling quality translations, focusing marketing efforts on customers, explaining LSP services in buyers’ language, creating a need in the customer’s mind, standard marketing channels for LSPs, the role of marketing in product development, outsourcing to marketing agencies, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode is sponsored by Hybrid Lynx.

S03E18: Enterprise Localization Efficiency

Translation Company Talk podcast brings you another exciting interview with Carrie Livermore Fischer. We hear from her about efficiency in localization with technology at the enterprise level. This topic is of particular interest for localization managers in organizations that are scaling up but also need to become more efficient. 

Carrie talks about a number of topics in this interview including operational efficiency in localization units of enterprises, discovering areas ripe for efficiency implementation, using KPIs and metrics for improving resource performance as a means for increasing efficiency, establishing efficiency targets and objectives, modifying workflows and processes efficiently, localization efficiency best practices, using technology as a means for efficiency, impact of localization efficiency and automation on people and their jobs, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5 star rating for this episode.   

 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E17: Translation Services for US Healthcare Insurance Market

In this episode of the Translation Company Talk, we talk about healthcare insurance translation business. Luis Miguel Musi, the CEO of Avantpage, takes a deep dive into this topic and talks about every aspect of providing language services for the healthcare insurance sector. For LSPs that plan to offer healthcare insurance translation services and take part in this $1 trillion sector of economy, you do not want to miss this conversation. 

Luis covers a variety of subjects including an overview of the US healthcare insurance industry, consumption of translation services by this sector, requirements for delivering languages, starting out in this sector, compliance and regulations, translation sales cycles in this sector, the role of technology, adapting to an evolving healthcare market and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E16: LSP Sales Team Structure

We are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager or a sales person, you will learn quite a lot in this episode. 

Thomas talks candidly about his own experiences, the techniques he learnt of the years to sell solutions and not just services but also covers many sales related issues, concerns and opportunities such as pricing and pricing models, developing a sales team, creating a sales process, defining a customer journey, skills needed for selling translation services, training and re-training sales teams to meet changes on the client side, deploying technology for sales improvement, and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E15: Standards and Certification for Language Service Provider Companies

The Translation Company Talk is back with another exciting episode. We hear from Leigh Turgut, Director of Quality and Compliance at CQ fluency Inc. about standards and certification in the translation and localization industry. While our companies continue to deliver exceptional translation and language services, compliance with standards and getting the seal of certification give that confidence to our clients. 

In this conversation, Leigh covers many topics such as the role of standards, the different types of standards for different aspects of an LSP business including management, execution of translation, interpreting, machine translation, cyber security and other types of services and processes involved. She also discusses what these standards mean to a business, the kind of work involved in preparing for a certification or maintenance audit, the role of people performing the work in different types of standards, overlap of certain standards, ambiguities in standards and how they affect us and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, itunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E14: HR Best Practices for Language Service Provider Companies

We are back with another episode of the Translation Company Talk podcast. In this episode we hear from Diego Crescerie, founder and CEO of Creative Words, who talks about HR best practices for language service provider companies. 

Among the many subjects covered in this episode, Diego talks about the dynamics of HR practices between different countries, implementing HR processes, separating HR from supply chain management, employee motivation in this industry, the team structure and dynamics of an HR unit, and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

 

This episode is sponsored by Hybrid Lynx. 

S03E13:Translation Services for the Life Sciences Sector

Welcome to another episode of the Translation Company Talk podcast. In this episode we talk about providing translation services for life sciences, clinical trials and medical research. Our guest is Duncan Shaw, president of DTS Language Services which specializes in this field. 

Duncan covers a broad range of subjects in the translation of clinical trials space. Among the many interesting topics he talks about the current state of this market segment, risk mitigation, trust as a currency, industry specific requirements, process development, translator competence, security and compliance requirements and much more. This episode is a must for executives in LSPs that plan to expand in this space. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

 

This episode is sponsored by Hybrid Lynx. 

S02E12: Leading a Translation Company in Volatile Economic Conditions

We are here with a new episode of the Translation Company Talk. Today we sit down with Renato Beninatto from Nimdzi Research and Multilingual Magazine to cover how inflation and other socio-economic forces impact the translation and localization industry at both macro and micro levels. This is one of the most important and time sensitive conversations related to current state of the world in the context of our industry. 

Renato speaks in great depth about many areas including the current evolution and shift in the industry, trends that define the current translation economy, inflation and rising interest rates, pricing renegotiations, supply chain and labor scarcity, distributed LSP workforce, onshoring of manufacturing and services, the impact of automation inside and outside the industry and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

 

This episode is sponsored by Hybrid Lynx. 

S03E11: Performance Improvement for Language Service Companies

Welcome to another episode of the Translation Company Talk Podcast. This week we cover performance improvement inside LSPs and how our organizations can develop focus, get better at things that matter to business owners and executives and to reduce waste. This interview is a master class in management and a must for every LSP executive. 

To cover this important topic, we are lucky to be hearing once again from Richard Brooks, CEO of K-International in UK. As an entrepreneur, executive, academic and management guru, he talks in depth about how organizations can use a simple strategy to improve performance across different business functions inside an LSP organization. We cover some very important topics including developing strategy, explaining objectives to staff, getting their buy-in to work towards a common goal and much more.  

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

 

This episode is sponsored by Hybrid Lynx. 

S0E310: Automation Across LSP Business Functions

Welcome to another episode of the Translation Company Talk podcast. Today we hear from John Moran, General Manager of Transpiral Ltd. in Ireland. We covered the topic of automation for language services companies that enable business internally and for customer touchpoints. 

Among the many subjects we that we cover, we talk about the state of automation in the translation industry, using automation in SLVs to support MLVs, adoption of automation by LSP staff, automation tools beyond machine translation, areas of LSP business that are ready for automation, opportunities for translation tool providers to implement more relevant automation and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give the Translation Company Talk a five star rating wherever you are listening. 

This episode is sponsored by Hybrid Lynx. 

S03E09: Customer Centricity Enterprise Language Service Delivery

Translation Company Talk brings you another exciting episode with an important personality in the translation and localization industry. Christophe Djaouani from Toppan Digital Language talks about customer centricity and the importance placing the customer in the heart of everything within a language services organization. 

We cover many topics about the basics of a customer centric LSP model, customer service as a differentiator, customer focus beyond sales, the impact of automation on customer centricity, difference in the customer lifecycle comparing customer centric and traditional LSP models and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening. 

This podcast is sponsored by Hybrid Lynx. 

S03E08: Digital Transformation of the Language Industry

Here we are with another exciting, and highly engaging episode of the Translation Company Talk podcast. In this episode we cover the topic of Innovation in Language Services. Smith Yewell, the CEO of Welocalize talks about what innovation means and how lead an organization with an innovative mindset. With a rapidly changing language dynamic, opportunities offered by technology improvements, a more connected world and our willingness to collaborate globally, it has never been more important to think about developing a vision based on innovation. 

We cover many topics in this interview including, the concept of innovation in the context of an LSP, innovation with technology, process and people, digital transformation in LSP operations, applying NLP to translation execution process, responding to the demand for innovation emanating from outside the language industry, collaboration and partnership with clients on innovative opportunities, the role of our industry associations in bringing us together to innovate more effectively, why opensource efforts like GlobalSight don’t get little support from the community, the need for developing opensource tools such as project management systems that form the core of every LSPs business function, building a culture of innovation inside an LSP, focusing on the end-product of our translation and create interoperability among stakeholders in the industry and much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

S03E07: Effective Machine Translation Strategy

We are back with another exciting episode of the Translation Company Talk podcast. This episode is all about machine translation and how this technology has become a common place in our industry, yet many people don’t know much about it. To find out about the state of machine translation, we have invited Kristin Gutierrez from United Language Group once more to come and share her knowledge of machine translation with us. 

There are lots of interesting topics that we cover such as the business case for an effective machine translation implementation, rolling out an MT program across the enterprise, client-side concerns, supply side issues with adoption of this technology, frontline resistance to MT adoption, modes of accessing MT solutions, quality concerns, the place for an MT standard and much more. Kristin brings a fresh and interesting perspective, offering both the supply and client side an inside glimpse of the machine translation world. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

S03E06: Leading and Managing A Multi-Region LSP

In this episode of the Translation Company Talk podcast, we discuss LSP leadership in a transborder and multinational context. Tea Dietterich, CEO of 2M Language Services in Australia talks about her experience as an entrepreneur who started her LSP with a laptop from her bedroom which has scaled up to a multinational across 3 continents in multiple countries. She talks about her experience leading teams of people across different jurisdictions and cultures and highlights what has worked well for her which translated into business success. 

Among the many topics we cover in this episode, we discuss how to think globally as a language company owner, strategic corporate behavior complemented by reactive and on the fly adaptive vision, business horizon and landscape visibility measurement in time units, building alliances that extend beyond your geographic presence, rapid innovation, strategic translation sales mindset, building a team in which everyone feels a sense of belonging, aligning corporate values with strategic objectives and much much more. 

Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or your platform of choice, and please keep your comments and feedback coming. Give us a five star rating wherever you are listening.

This podcast is sponsored by Hybrid Lynx.

S03E05: Outcomes-Based Language Solutions Delivery

In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries. 

Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.  

This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients. 

Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.