The Translation Company Talk

SO4E11: Career Paths for Localization Professionals

Translation Company Talk podcast brings you an exciting interview with Paula Hunter, who has great experience in enterprise localization and beyond. She is here to discuss localization career paths. Localization is a powerful field which enables people working in this industry to learn so many skills and build knowledge about diverse areas of business.

Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills needed to help localization managers to create a framework for careers post localization, how to keep up to speed with the latest trends in technology and processes in localization, the kind of support available in organizations to help localization managers map their journey, learning opportunities and skills the role offer to localization professionals, how to put technology skills specifically used in the localization industry to good use in a future career, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

 

S04E10: Business Acumen for LSP Leadership

The Translation Company Talk podcast brings you another exciting interview. Today we hear from Shamus Sayed about the importance of business acumen for leadership of language service provider companies. A business is only successful if its leader has a vision to grow and that can be developed and translated into actionable targets once the leader knows every aspect of their business. It pays off to learn about the business, developing the necessary acumen and traits, and to be on top of things.

Shamus talks about how language service provider management executives can build business acumen and expertise, what advantages you have if you have the right business acumen, the advantages, and disadvantages of learning to run a company without the experience and proper business education, if acumen can be learned through universities or colleges, the difference between acumen and a skill, the importance of mentors and coaches, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode is brought to you by Hybrid Lynx

S04E09: Agile Localization Framework for the Modern Enterprise

Translation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe. 

Adelina talks about how agility is architected for localization at enterprise level, how content for a service-based organization is different from a product-based platform, how to ensure consistency and harmony in language, what steps to take to make it easy for localization in terms of content engineering, the expectations from stakeholders to manage agile content flow to make sure everyone is on board and to ensure an uninterrupted flow for all, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx

S04E08: Language Access in the United States

Translation Company Talk podcast brings you an exciting interview with Carol Velandia. We hear from her about language access for minority and under-served communities. It is the most fundamental challenge and the reason for the existence of the translation and interpreting services.  

 

Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct impact this problem have on the minority community, specifically in education, healthcare and the justice system, the effect it has on communities, families, and children, and much more.  

 

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E07: Outlook for Localization Industry in 2023

Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling them to grow business across borders.

Florian talks about events, evolutions and changes that have taken place over the years, top trends affecting the localization sector, the impact for localization of lay-offs in other sectors, mergers and acquisitions in our industry, opportunities in our industry where consolidation can deliver better value to clients today, and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E06: Social Media & Influencer Marketing for LSPs

Translation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they are not leveraging the power of social media.  

Javi, as he prefers to be called, talks about digital and social media marketing for our industry, strategies to engage audiences, build communities, deliver brand messaging, what engagement look like for LSPs, how LSPs should target audiences, using LinkedIn to develop more business, creating an influencer for your business, raising awareness through social media marketing, the importance of consistency with the type and frequency of content on social media, and much more.  

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E05: The Unique Canadian Language Services Market

Translation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada. 

Mary offers her insights and knowledge about type of opportunities for localization in Canada  that are unique, how the Canadian market is different compared to operating in other countries in the Western Hemisphere, the importance and requirements for Canadian French language across all communications, the challenge for international companies to penetrate the Canadian market without local partners and local guides and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

 

 

S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable. 

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S04E03: Effective Enterprise Localization Sales

Translation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop. 

Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference between regular localization sales and managing the sales process with an enterprise in a B2B framework, the different phases of an enterprise localization sales cycle, what works effectively to build trust and open up the channel for identifying a need or a gap to fill, and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E02: LSP Opportunities in South America & the Caribbean

Welcome to our latest episode of the Translation Company Talk podcast. Today we are going to take an in-depth look at the South American and Caribbean language services market. To talk about this important topic, we have invited Charles Campbell, president of the Translation Back Office.

Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the Association of Language Services of Latin America and the Caribbean or Juntos as it is known, the upcoming conference and much more. Make sure to visit their association’s website at www.juntoslatam.org.

Do not forget to subscribe to the Translation Company Talk Podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and promote this episode by sharing it on social media, giving us a like or thumbs up or adding your comments.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S04E01: German Enterprise Localization Sector

Happy International Women's Day 2023!

Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography. 

Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus imports related content re, what languages and markets are paramount in the German enterprise segment, how German enterprises reacted with regards to their budgets for localization in the past 24 months of volatile economic and market conditions, and much more. 

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E24: Translation Pricing and Pricing Models

Happy New Year! Translation Company Talk presents your new year’s gift in the form of a masterclass by Jessica Rathke from FluentSales on setting prices and reviewing the pricing models for translation services. If you are an executive in an LSP who is constantly trying to justify prices and increasing costs, competition, and other price related challenges, you don’t want to miss this interview. 

We hear from Jessica about a variety of topics under the banner of pricing and pricing models such as current pricing models, impact of economy and downward price pressure on translation services, per-word pricing model as an industry standard, new and innovative pricing models, translation memory price discount relevance, negotiating price increases with existing customers, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating if it helped you learn how to improve your company’s pricing and offering. 

 This episode is sponsored by Hybrid Lynx. Transcription provided by doSTT AI.

S03E23: Mentorship in Translation

Translation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their jobs and need guidance and direction to succeed and to maintain the professional profile of language industry. 

Stephen talks about what mentorship is, how it would help and why it is needed today in our industry, who to reach out for help, what role mentorship plays, qualities that defines a good mentor in the localization industry, what one should get out of mentorship, what satisfaction one gets out of mentorship, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E22: Managing Enterprise Localization Vendors at Scale

Translation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extremely enlightening and helpful. 

Wayne discusses various topics in this interview including picking the right suppliers to ensure a good support team, understanding the stakeholder needs and setting up appropriate workflows, the way localization changed in terms of multimedia content, criteria for selecting long term partners for localization, the importance of transparency and effective communication between company, clients and suppliers, how to grow relationships with new suppliers to maximise value, how vendors can maximise the value of investments as ROI for enterprises, how vendor technology is an enabler of growth in the localization function, localization relationship models, how to map scaling of localization vendor relationships into an enterprise’s localization objectives and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5-star rating for this episode.   

This episode is sponsored by Hybrid Lynx.

S03E21: Speech as a Revenue Stream for LSPs

Translation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it. 

 

Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning into a service that is distinct from interpreting and text translation, how voice and language interact in our business, who the main stakeholders are for speech business in terms of buyers, users, and suppliers, what type of activities and output is involved in speech processing business in the context of the language industry, what the next step is for speech to become more natural and useful, how our industry can bridge the gap of translation for foreign languages, and much more. 

 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 

Resources:  

NIMDZI – Translation and localization market research  

doSTT – AI based speech transcription and speech translated transcription service provider 

 

This episode is sponsored by Hybrid Lynx.

S03E20: Building Trust with Language Translation

The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation. 

To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is writing a book about the language of trust. Ingrid is the CEO of INGCO. Among the many topics covered in this interview, she discusses trust as a currency in translation, importance of trust to clients, delivering facts to build trust through language, authenticity in translated language, maintaining and guaranteeing trust by translator and editor, role of standards and certification in upholding and guaranteeing trust to clients, impact of data breaches and cybersecurity incidents on perceived trust by clients, impact of using automation in translation and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E19: Strategic LSP Marketing

Another exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natalie speaks candidly about how she developed and leads a goal-oriented marketing function in her organization. 

In this conversation listeners can learn about a variety of topics related to marketing of LSP services such as the role of the marketing function in language companies, the difference between traditional marketing and modern marketing across channels, differentiating LSP products and services, separating sales and marketing functions, selling solutions versus selling quality translations, focusing marketing efforts on customers, explaining LSP services in buyers’ language, creating a need in the customer’s mind, standard marketing channels for LSPs, the role of marketing in product development, outsourcing to marketing agencies, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. 

This episode is sponsored by Hybrid Lynx.

S03E18: Enterprise Localization Efficiency

Translation Company Talk podcast brings you another exciting interview with Carrie Livermore Fischer. We hear from her about efficiency in localization with technology at the enterprise level. This topic is of particular interest for localization managers in organizations that are scaling up but also need to become more efficient. 

Carrie talks about a number of topics in this interview including operational efficiency in localization units of enterprises, discovering areas ripe for efficiency implementation, using KPIs and metrics for improving resource performance as a means for increasing efficiency, establishing efficiency targets and objectives, modifying workflows and processes efficiently, localization efficiency best practices, using technology as a means for efficiency, impact of localization efficiency and automation on people and their jobs, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give a 5 star rating for this episode.   

 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E17: Translation Services for US Healthcare Insurance Market

In this episode of the Translation Company Talk, we talk about healthcare insurance translation business. Luis Miguel Musi, the CEO of Avantpage, takes a deep dive into this topic and talks about every aspect of providing language services for the healthcare insurance sector. For LSPs that plan to offer healthcare insurance translation services and take part in this $1 trillion sector of economy, you do not want to miss this conversation. 

Luis covers a variety of subjects including an overview of the US healthcare insurance industry, consumption of translation services by this sector, requirements for delivering languages, starting out in this sector, compliance and regulations, translation sales cycles in this sector, the role of technology, adapting to an evolving healthcare market and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S03E16: LSP Sales Team Structure

We are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager or a sales person, you will learn quite a lot in this episode. 

Thomas talks candidly about his own experiences, the techniques he learnt of the years to sell solutions and not just services but also covers many sales related issues, concerns and opportunities such as pricing and pricing models, developing a sales team, creating a sales process, defining a customer journey, skills needed for selling translation services, training and re-training sales teams to meet changes on the client side, deploying technology for sales improvement, and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.