The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Monday May 31, 2021
S02E11: Basic Principles of Keeping Translation Clients Happy
Monday May 31, 2021
Monday May 31, 2021
In this episode of the Translation Company Talk, we hear from Georgia Roeming from Geo Group about tools and tricks to keep translation clients happy. It is a challenge to keep a client happy in order to grow their business in a fashion that means value to the client but also a happy relationship with the vendor. This is where we draw the line between transactional sales and relationship based business development.
We cover topics such as the foundations of account management, how account management is different from sales, identifying a good fit, role of production staff in client satisfaction, comparing ROI from sales with account management, importance of good customer experience, how do our freelancer partners keep their LSP clients satisfied and much more.
Don't forget to subscribe to the Translation Company Talk Podcast On iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.
Tuesday May 25, 2021
S02E10: Evolution of Localization
Tuesday May 25, 2021
Tuesday May 25, 2021
In this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course of the great localization evolution.
Among the subjects covered, we discuss the disconnect between academia and industry, the role of computing power in broad adoption of localization, the impact of computational linguistics and machine learning beyond translation output, the evolving notion of end-client to supplier relationship, value of emerging technologies from machine learning to blockchain, the role of engineers in demand for automation in this industry and why language service providers must use trust as a currency to justify their existence and much more.
Soren Eberhardt is a Global Site Manager for Microsoft 365 web direct sales. He has been working in the field of internationalization and localization for 25 years, both on the vendor and client side and in different roles, from translator to localization engineer and program manager. Products that he has worked on include Windows, Skype, and Microsoft Teams. He has taught localization classes at the University of Washington and classes on computer-assisted translation (CAT) tools at NYU and Montclair State University; and he also helped release the first MOOC on localization at EdX.
Don't forget to subscribe to the Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.
Tuesday May 18, 2021
S02E09: Future of Events for the Language Industry
Tuesday May 18, 2021
Tuesday May 18, 2021
Last year we saw an unprecedented chaos due to the pandemic which continues to impact many industries. In person events, which was one of the main drivers of business for our colleagues in the on-site interpreting sector, disappeared almost overnight. Companies that depend on this line of business had no choice but to either evolve right away into digital platforms for interpreting or give up.
In this episode of the Translation Company Talk, we talk to Alex Chernenko from Translit to understand the current state of events and what the future looks like. This conversation builds upon what we discussed earlier with Kevin McQuire on this subject. Among many topics we discuss gamification of events, impact of isolation on interpreters, hybrid model of events, new opportunities presented by digital events, interpreter market places, the lag behind AI enabled interpreting, new industries driving multilingual voice in realtime and many others.
Don't forget to subscribe to the Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.
Tuesday May 04, 2021
S02E08: Successful Acquisition of Translation Companies
Tuesday May 04, 2021
Tuesday May 04, 2021
Mergers and acquisitions are common in all industries and the translation and localization sectors have seen their fair share of activity in the M&A area in the past decade or so. In this episode of the Translation Company Talk, Christophe Djouani talks about his experiences with M&A, and in particular the ingredients of a successful acquisition which is the objective in every M&A deal. Christophe is a veteran in this area as he has been involved and overseen multiple acquisitions and mergers throughout his career in the language industry.
We tackle questions such as how to set expectations, how to establish the value of an acquisition target and much more in this thought provoking discussion that should not be missed by industry leaders.
Make sure to subscribe to the Translation Company Talk podcast on iTunes, Apple Podcasts, Google Podcasts, Spotify or the platform of your choice and keep your comments and feedback flowing as it will help improve the quality of future conversations. Give this podcast a 5 star rating or thumbs up to boost its ratings if you enjoyed this episode.