The Translation Company Talk

S05E11: Building & Scaling a Global LSP Team

In this episode of The Translation Company Talk, we welcome back Jordan Evans, CEO of Language Network and Managing Partner of HireGlobo, an industry expert with deep insights into scaling Language Service Providers (LSPs) and building global teams. We dive into how LSPs are scaling up today, touching on virtual teams' structure, business enablement, and the challenges faced with managing hybrid teams across global locations. Jordan also discusses the technological hurdles that come with operating a global, hybrid team and shares strategies for overcoming them.

As we explore the intricacies of global expansion, Jordan provides valuable advice on how LSPs can structure their businesses to fully benefit from a global presence, while carefully balancing the risks of scaling too quickly. He shares insights on how to manage cultural shifts within a growing team and explains how scaling impacts not just operations, but also the supply chain, including the linguist community. We also delve into the financial aspects of scaling, such as preparing for investment costs, evaluating different geographical jurisdictions, and the pros and cons of mergers and acquisitions as a growth strategy. Whether you're part of an LSP or another industry, this episode is full of practical advice on building and sustaining a thriving global team.

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This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S05E10: Professionalization of Linguist Business Practices

Translation Company Talk brings you another exciting conversation. Today we hear from Sakshi Vaidya about professionalization of linguist business practices. While our linguist colleagues are amazing at what they do as translators, interpreters, language trainers and so on, this interview is about they handle their independent contractor businesses.

In this interview we cover a variety of topics such as marketing of linguist profiles, finance, customer service, use of technology and working with LSPs. This is a very timely and important conversation as our linguist colleagues are experiencing the evolution of the language services industry in real time.

Make sure to subscribe to Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this interview a five star rating.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S05E09: RFP Best Practices for LSPs

The Translation Company Talk podcast brings you another exciting episode. Shamus Sayed, Vice President of IU breaks down the complexity of RFPs and how LSPs can leverage this procurement tool to acquire government and enterprise level business.

Shamus is a visionary and industry leader and has extensive experience in delivering large scale linguistic services for the government sector across several jurisdictions. He discuss topics such as how to analyze RFPs, preparing proposal responses, formats of proposals, building relationships with RFP issuers, and much more in this important conversation.

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This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S05E08: Interpreting Services for Law Firms

Welcome to another episode of the Translation Company Talk podcast. In this episode we hear from Linda R. Zamora, President & CEO of Iberican Language Services, Inc. about how LSPs deliver interpreting services for law firms. She is speaking about her experience in the State of California.

We cover a variety of topics in this conversation, including the nature of language requirements by law firms and legal sector in general, type of translators that are good fit for this type of service, how can LSPs build interpreting infrastructure for this type of service, issues and concerns we encounter when dealing with this industry and much more.

Make sure to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Spotify, Audible or your platform of choice and give this episode a 5 star rating. Stay tuned for more interesting interview coming your way in the next few days.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S05E07: Localization for the Canadian Market

Translation Company Talk podcast brings you another exciting and interesting interview. We hear from Manon Debuire from Lightspeed about the unique and diverse localization market in Canada and what it means for companies that plan to set up shop or start localization in this market.

Among many interesting things, she covers the Canadian market linguistic regulation, cultural makeup, immigration and demographic trends, economics and much more. Manon provides a simple and easy to understand interpretation of the Canadian localization market in this conversation.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a 5 star ranking.

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S05E06: Applying Localization Audit Insights for Enhanced Enterprise Strategies

The Translation Company Talk podcast brings you another exciting and interesting interview. Today we hear from Teresa Toronjo from Malt about how the results of an enterprise localization audit can be applied to improve process, resources and the results of localization efforts. This conversation is the second part of Teresa’s talk on localization audit in which she introduced us to this concept and how it is implemented.

 

Among the many interesting things that we discuss, Teresa covers a 360 degree view of the audit process with a quick recap of what was discussed in the previous conversation, audit report tied to OKRs, ownership of the implementation of audit recommendations, budget and resources, implementing the audit report results in enterprise and startup organizations, monitoring and shifts in priorities and much more.

 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a 5 star ranking.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

S05E05: Vamos Juntos - The LSP Conference

The Translation Company Talk brings you another exciting interview about the translation and localization industry. Today we hear from Charles Campbell, CEO of TBO, about Vamos Juntos. This highly anticipated LSP conference and retreat, in beautiful Lima is the topic of our discussion today. 

Charles talks about the Juntos organization as an umbrella association for LSPs in South America and the Caribbean islands, the benefits for its members, the role of such associations in supporting and fostering collaboration among LSPs, the annual conference, the speakers and content for discussion and much more.  

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. 

This episode of the Translation Company Talk is brought to you by Hybrid Lynx.

S05E04: Video Game Localization

The Translation Company Talk brings you another exciting and fun conversation. Today we hear from Marina Ilari from Terra Translations about video game localization. She is a linguist, entrepreneur and, naturally, a gamer. She is very opinionated about how video games should be localized and offers some deep insights about this fun part of our industry.

Among the many topics that we discuss, she talks about what is unique about video game localization, the ecosystem of video games and who are the buyers and different players, what do translators need to know keep in mind when localizing video games and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

S05E03: Effective MLV Supply Chain Management

The Translation Company Talk podcast brings you another exciting episode. Today we hear from Beatriz Rodriguez Corbelle from RWS about effective vendor management in LSP organizations. As a seasoned industry veteran and leaders, she speaks candidly about her own experience in the vendor management business function and offers some really good advice. 

Beatriz talks about a number of interesting topics including the overall state of MLV supply chains, managing freelancers and independent contractors in language industry versus other industries such as rideshare, language vendor lifecycle, specific laws and jurisdictional regulations, vendor profile maintenance, improving relations with vendors, better vendor communications and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S05E02: Customer Engagement through Localization

In this episode of the Translation Company Talk podcast, we hear from Simon Mitton from TravelPerk about how localization impacts customer engagement. A season industry veteran, Simon speaks about his experience in the industry and how it has evolved with evolution of technology.

Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer experience, technology that enables customer engagement and a variety of other related topics.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

S05E01: Translation for Medical Industry

Welcome to another exciting episode of the Translation Company Talk podcast. We hear from Linda I. Saucedo from Publicis Sapient about medical content translation, which is a highly regulated and specialized sector of language services delivery for our industry. Medical translation is different from standard language translation because people’s lives and health are at stake, translators must possess the right knowledge, intuition and medical pedigree to effectively communicate content in this domain.

In this conversation, Linda talks about why medical content translation is a unique sub-discipline, medical translation resource availability, translator requirements, LSP qualifications, the process of medical translation, impact of medical translation on patients and care providers, standards for this area of translation, impact of generative AI on medical translation, and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.

This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

S04E12: Enterprise Localization Audit

The Translation Company Talk podcast is pleased to bring you another exciting episode, with our guest Teresa Toronjo from Malt. Teresa is an expert localization manager with deep experience in developing structure around localization activities in enterprises. She talks about enterprise localization audits, sharing both her experiences and tips related to best practices.

 

Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership and stakeholders in an audit process, defining the objectives of an audit, format and structure of final report, frameworks and available tools, examining agility and determining content priority, developing analytics from localization audits, determining localization maturity, connecting results of such an audit with KPIs and OKRs, in-house or outsourced model for localization audits, measuring localization impact on end-users through this study, inclusion of vendors and much more.

 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

 

This episode of Translation Company Talk podcast is sponsored by Hybrid Lynx

SO4E11: Career Paths for Localization Professionals

Translation Company Talk podcast brings you an exciting interview with Paula Hunter, who has great experience in enterprise localization and beyond. She is here to discuss localization career paths. Localization is a powerful field which enables people working in this industry to learn so many skills and build knowledge about diverse areas of business.

Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills needed to help localization managers to create a framework for careers post localization, how to keep up to speed with the latest trends in technology and processes in localization, the kind of support available in organizations to help localization managers map their journey, learning opportunities and skills the role offer to localization professionals, how to put technology skills specifically used in the localization industry to good use in a future career, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

 

S04E10: Business Acumen for LSP Leadership

The Translation Company Talk podcast brings you another exciting interview. Today we hear from Shamus Sayed about the importance of business acumen for leadership of language service provider companies. A business is only successful if its leader has a vision to grow and that can be developed and translated into actionable targets once the leader knows every aspect of their business. It pays off to learn about the business, developing the necessary acumen and traits, and to be on top of things.

Shamus talks about how language service provider management executives can build business acumen and expertise, what advantages you have if you have the right business acumen, the advantages, and disadvantages of learning to run a company without the experience and proper business education, if acumen can be learned through universities or colleges, the difference between acumen and a skill, the importance of mentors and coaches, and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode is brought to you by Hybrid Lynx

S04E09: Agile Localization Framework for the Modern Enterprise

Translation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe. 

Adelina talks about how agility is architected for localization at enterprise level, how content for a service-based organization is different from a product-based platform, how to ensure consistency and harmony in language, what steps to take to make it easy for localization in terms of content engineering, the expectations from stakeholders to manage agile content flow to make sure everyone is on board and to ensure an uninterrupted flow for all, and much more.

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx

S04E08: Language Access in the United States

Translation Company Talk podcast brings you an exciting interview with Carol Velandia. We hear from her about language access for minority and under-served communities. It is the most fundamental challenge and the reason for the existence of the translation and interpreting services.  

 

Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct impact this problem have on the minority community, specifically in education, healthcare and the justice system, the effect it has on communities, families, and children, and much more.  

 

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E07: Outlook for Localization Industry in 2023

Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling them to grow business across borders.

Florian talks about events, evolutions and changes that have taken place over the years, top trends affecting the localization sector, the impact for localization of lay-offs in other sectors, mergers and acquisitions in our industry, opportunities in our industry where consolidation can deliver better value to clients today, and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. 

This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E06: Social Media & Influencer Marketing for LSPs

Translation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they are not leveraging the power of social media.  

Javi, as he prefers to be called, talks about digital and social media marketing for our industry, strategies to engage audiences, build communities, deliver brand messaging, what engagement look like for LSPs, how LSPs should target audiences, using LinkedIn to develop more business, creating an influencer for your business, raising awareness through social media marketing, the importance of consistency with the type and frequency of content on social media, and much more.  

Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

 This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

S04E05: The Unique Canadian Language Services Market

Translation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada. 

Mary offers her insights and knowledge about type of opportunities for localization in Canada  that are unique, how the Canadian market is different compared to operating in other countries in the Western Hemisphere, the importance and requirements for Canadian French language across all communications, the challenge for international companies to penetrate the Canadian market without local partners and local guides and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

 

 

S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable. 

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more. 

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.   

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.