The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Monday Nov 07, 2022
S03E16: LSP Sales Team Structure
Monday Nov 07, 2022
Monday Nov 07, 2022
We are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager or a sales person, you will learn quite a lot in this episode.
Thomas talks candidly about his own experiences, the techniques he learnt of the years to sell solutions and not just services but also covers many sales related issues, concerns and opportunities such as pricing and pricing models, developing a sales team, creating a sales process, defining a customer journey, skills needed for selling translation services, training and re-training sales teams to meet changes on the client side, deploying technology for sales improvement, and much more.
Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your platform of choice and give this episode a 5 star rating.
This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.
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