The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Monday May 31, 2021
S02E11: Basic Principles of Keeping Translation Clients Happy
Monday May 31, 2021
Monday May 31, 2021
In this episode of the Translation Company Talk, we hear from Georgia Roeming from Geo Group about tools and tricks to keep translation clients happy. It is a challenge to keep a client happy in order to grow their business in a fashion that means value to the client but also a happy relationship with the vendor. This is where we draw the line between transactional sales and relationship based business development.
We cover topics such as the foundations of account management, how account management is different from sales, identifying a good fit, role of production staff in client satisfaction, comparing ROI from sales with account management, importance of good customer experience, how do our freelancer partners keep their LSP clients satisfied and much more.
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