The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Monday Aug 24, 2020
Monday Aug 24, 2020
Customer service is expected in every industry and business transaction, however, it remains far from being ideal in the translation industry. Paul Doherty from Strategy Management Consultants, Ltd. believes that customer service is the cornerstone for all B2B and B2C relationships across all verticals and industries.
In this episode of the Translation Company Talk we discuss how simple strategic customer service changes can present opportunities for business that were not discovered before. Knowing your customer, their problems and their worries will help you present a more relatable and friendly service.
Providing language translation and localization for knowledge and service based industries like eLearning, healthcare and government will require exception customer service and support that easily accessible. Paul Doherty argues that not many companies in this industry focus enough on customer, yet it is a problem that can have severe repercussions if not addressed quickly.
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