The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Sunday Aug 09, 2020
Sunday Aug 09, 2020
In this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals.
I had the pleasure of interviewing Kathrin Bussmann, head of Verbaccino Inc., a strategic marketing consultancy that helps digital-first B2B companies build their global brand. She is also the host of the Worldly Marketer podcast.
In particular, we explore brand positioning and how most LSCs do not align their mission with client's needs, which is the reason for disappointing results. We also address a number of topics related to finding your translation services niche and creating a focus to establish your business while providing niche, targeted translation services. Whether you provide business translation, software localization, video translation or any related services, you will find this conversation very useful.
Please provide your comments and feedback, and make sure to subscribe to the Translation Company Talk podcast on your favorite platform.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.