The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Tuesday Apr 27, 2021
S02E07: Scaling Up a Translation Company
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
One of the challenges that most of us face is to push our companies to grow beyond what has naturally been their growth rate or threshold. In this episode, I spoke with Cody Broderick from InWhatLanguage to discuss just that. Cody discusses in depth areas that language companies should be focusing on in order expand and scale up. He addresses key issues that are often overlooked by entrepreneurs in this space.
Cody is the founder and CEO of InWhatLanguage. He is passionate about translation and technology, and stays ahead of the curve as he is very deeply involved in the industry. Besides that he is an advisory board member at the World Trade Center Utah, a member of the Board of Trustees at the Utah Technology Council and and advisory board member at the Utah-Qinghai Ecopartnership.
Don't forget to subscribe to the Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.
Sunday Apr 11, 2021
S02E06: Alignment of Sales and Vendor Management in Language Companies
Sunday Apr 11, 2021
Sunday Apr 11, 2021
We are often confronted with a difficult situation of resource imbalance in language companies. Some of us are more proactive in resource estimation, but there is no perfect formula. Anu Carnegie-Brown, Managing Director of Sandberg Translation Partners, Ltd. spoke with me about best ways to mitigate resource availability situations. Among other things we took a look at in-house and outsourced models and their pros and cons, as well as the potential of emerging technologies in improving the resource imbalance for language services.
Anu also talks about alignment of demand between sales and production teams that impact the output of vendor management organization. Many organizations do not have proper communication in place and end up in a reactive situation where vendor management is constantly responding to urgent inquiries for resources which affects the quality of work and in some cases in loss of revenue due to cancelled projects. As service companies very rarely we spend enough time in the area of service or product development in order to package our resource output for our sales team, and Anu talks about the importance of this area of business.
Don't forget to subscribe to the Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.