The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Wednesday Feb 17, 2021
S02E03 - Evangelizing the Importance of Localization in the Enterprise
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another.
Aïssé addresses issues such as lack of awareness about localization which has resulted in localization taking a back seat at the C level decision making processes. She also talks about how it seems to be a trend not just with localization but also affecting other knowledge based services such as content development. We also discuss how localization is misunderstood and often confused with translation which is a major part of localization.
I found this conversation particularly interesting and engaging because we talk about a real world issue and I believe that as an industry we can do better to raise awareness about what we do. I have often heard that our conferences and events are great venues to communicate, but we end up talking each other instead of the people that must know about what we and that must change. Do not miss this episode if you are a localization manager and you have run into problem of lack of awareness about your work.
Don't forget to subscribe to the Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts or your favorite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating on wherever you are listening to this podcast.
Sunday Feb 07, 2021
S02E02: Dynamics of German Translation Market
Sunday Feb 07, 2021
Sunday Feb 07, 2021
The German translation market is not just big, but it is also very unique and different from the North American translation markets. Christina Jagdman, CEO of wordinc, joins me on this episode of the Translation Company Talk, discusses how the translation business works in the German market. She discusses how she started in this industry as well as how things have changed in the past year or so.
She also talks about about the German localization market in general, state of innovation in this market, the sectors driving the German market, language combinations commonly involved in localization, work volumes, demand for translation vs the emerging field of transcreation, inter-dependencies and integration of German localization market with other markets in the DACH region, adoption of technology and investment in this area, fragmentation of the market, segmentation of the localization industry, M&A and investments from outside the industry, profit margins and what drives them, finding the right partner to expand into the German market, the impact of Brexit and the EU regulations affecting the translation and localization market.
Don't forget to subscribe to The Translation Company Talk podcast on Itunes, Apply Podcasts, Spotify, Google Podcasts or your favourite platform. Your comments and feedback are very important, please share them with us and don't forget to give us a 5 star rating wherever you are listening to this podcast.
Monday Feb 01, 2021
S02E01: Strategic Leadership in the Translation & Localization Industry
Monday Feb 01, 2021
Monday Feb 01, 2021
This is the first episode of the second season of the Translation Company Podcast. It is a special episode because Sultan Ghaznawi, the President of YYZ Translations, who hosts this podcast reverses roles with his past guests to talk about his involvement in the language industry, his views on technology and NLP in particular, as well as his vision for the future of this industry. He discusses how he found himself in the language industry, his motivations to support communities and associations, sales and business development as well as what end clients should know about the language company issues and opportunities.
Sultan also talks about the art of leadership, skill building, community development and the evolution of our industry through an entrepreneurial lens. He also discusses the role and importance of social media in building communities and maximizing their potential for sales. Sultan also provides his vision for the future of this industry as well as advice for colleagues who sell language services. He acknowledges Craig Buckstein, Jan Henrich, Lelani Craig, Anna Schlegel for their work, support, and contributions to the industry.
Special thanks to Carrie Fischer from Subway, Iti Sahai from Procor Technology and Javier Carvajal from Acclaro for hosting this episode and asking thought-provoking questions.
Don'T Forget To Subscribe To The Translation Company Talk Podcast On Itunes, Apply Podcasts, Spotify, Google Podcasts Or Your Favorite Platform. Your Comments And Feedback Are Very Important, Please Share Them With Us And Don'T Forget To Give Us A 5 Star Rating On Wherever You Are Listening To This Podcast.