The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Monday Dec 14, 2020
S01E25: The Nuts and Bolts of Corporate Globalization
Monday Dec 14, 2020
Monday Dec 14, 2020
In our latest episode of the Translation Company Talk, I had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process.
Anna has published a book titled 'Truly Global: The Theory and Practice of Bringing Your Company to International Markets'. She has first hand experience in building globalization teams and explores why this area is not so well understood. We also take a deeper dive into the executive mindset and how that affects the corporate globalization efforts of large organizations that want to venture beyond their traditional markets.
Anna N Schlegel is Vice President of the Global Portfolio-to-Market Lifecycle organization at NetApp. In her role, she oversees a variety of teams, including: Enterprise Globalization, Information Engineering, and Product Portfolio Solutions. Anna has worked in the tech industry in the Silicon Valley for over 20 years, leading teams at Cisco, VMWare, Xerox, and Verisign. Anna serves as the Global Executive Sponsor of NetApp’s Women in Technology organization, where she focuses on developing female leaders in the tech industry. She is also the co-founder of Women in Localization, the leading professional organization for women in the Localization industry with over 5000 members worldwide.
Anna speaks 6 languages, is a native of Catalunya, and lives with her family in Santa Clara, California.
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Wednesday Dec 09, 2020
S01E24: Selling Languages Services to Millennial Buyer
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
We are witnessing a generational shift in the localization and translation industry both on the supply side and on the client side. In this episode of the Translation Company Talk, we discuss the opportunities and challenges for selling language services to the millennial buyer. I invited Javier Carvajal from Acclaro to join me in this discussion and provide his take on how to successfully connect with buyers representing the millennial generation.
Javi, as he is known amongst his friends, talks about the importance of empathy, building communities, maintaining cordial relationships and the unique attributes of this type of language services buyer. If you are a marketer and you are actively using social media to reach out to potential buyers, you do not want to miss this episode as it includes very practical advice on how to make meaningful and useful connections.
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Monday Dec 07, 2020
S01E23: What is Product Localization?
Monday Dec 07, 2020
Monday Dec 07, 2020
Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have to localize their products to meet the local traffic and regulatory requirements in order to sell their products there.
Among other things, Iti discusses what a product localization team looks like, the people working there and their experiences, as well as the role of vendors and suppliers within this group. We also discuss strategy, relationships, value creation and how to measure it among many other interesting topics.
Iti is a well rounded and very experienced localization manager who has seen everything from localizing for Bollywood, working on the vendor side to leading and managing a cutting-edge localization team at her current role.
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Thursday Dec 03, 2020
S01E22:The Language Company Merger Protocol
Thursday Dec 03, 2020
Thursday Dec 03, 2020
Paul Doherty is a seasoned entrepreneur and has spent most of his life in the localization and translation industry. In this episode of the Translation Company Talk, he talks about what makes successful mergers and the causes for failures. In particular he talks about the importance of setting expectations, not rushing into conclusions, having the right people and the role of leadership in successful mergers.
Paul has been involved in the mergers of MTL and Berlitz, which was later acquired by Bowne International and he was part of the merger team. When Bowne was acquired by Lionbridge, Paul was the managing director in Germany and then in the UK and he was involved in all the merger activities. He was also involved in SDL in this area. Recently he has been involved in the M&A space as a consultant.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.