The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and useful. The Translation Company Talk Show is hosted by Sultan Ghaznawi and sponsored by YYZ Translations. Comments and feedback can be sent to podcast@yyztranslations.com or you can connect directly with Sultan Ghaznawi via LinkedIn to share your opinions.
Episodes
Sunday Oct 25, 2020
S01E17: Business Development for Translation Companies
Sunday Oct 25, 2020
Sunday Oct 25, 2020
Business development in the translation industry is often a misunderstood and confusing topic. I had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and what the role of a sales person is in this function.
Among other subjects we discuss the business development cycle in the language industry, developing a flow between marketing and sales, communicating value to clients, identifying your strengths to become a specialist and many other topics in the context of business development for translation companies.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.
Monday Oct 19, 2020
S01E16: Focus on Women in Localization
Monday Oct 19, 2020
Monday Oct 19, 2020
My guest this week is Carrie Fischer. She is the Manager of Globalization Services at Subway, where she manages all aspects of globalization and localization for the restaurant giant. Carrie provides a candid perspective on her early beginnings in the industry, her experience as the industry has evolved and her current role at Subway. Carrie is passionate about volunteer work and causes that are important. She has been one of the early supporters and members Women in Localization and she speaks in great depth about this movement and why we need it in our industry.
She also some advice for language services companies and how they must work with their clients on the buyer side. This is a very interesting episode and highly recommended for LSCs that work with clients directly as well as for people interested in learning more about Women in Localization.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.
Monday Oct 12, 2020
S01E15: Leading Multiple Organizations in the Language Industry
Monday Oct 12, 2020
Monday Oct 12, 2020
Leading and managing a language company is not easy. As a small business owner, the LSC leader wears multiple hats to get things done within the company. In this episode we are talking in general on the different aspects of managing more than one organization in the language space. Lelani Craig talks about the challenges that an entrepreneur in this industry faces and her ways to mitigate problems and stress.
Lelani has been in the language business for over 25 years and she is an accomplished conference interpreter as well as a certified court interpreter. She founded Commgap in 2000. It is a translation and interpretation company that delivers services in over 200 languages. She also founded and owns Global One Voice, LLC. which offers medical interpreter training, language assessment, language classes and compliance consulting.
She is also serving in the leadership council of several associations within the language industry. She often speaks in industry events and offers her experience and advice as a mentor.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.
Wednesday Oct 07, 2020
S01E14: Strategic Sales Advice for Language Companies
Wednesday Oct 07, 2020
Wednesday Oct 07, 2020
Sales and selling remains a very unique art in the language translation industry. In this episode of Translation Company Talk, I talk to Francesco Pagano, President of Interpreters and Translators Inc. He is a true veteran of the translation industry and grown up in the trenches, he learnt by doing from an early age. He calls the language industry oldest that mankind knows.
Francesco has learnt selling translation services in a hands on way. He talks about how to establish a sales team, building a process that is constantly changing and how to build it around your buyer. He is a big believer that if it is not fun you shouldn't do it, and he is applying that philosophy in developing his sales model. Getting to the right people, asking the right questions, identifying pain points, and keeping people motivated to do all these is what his philosophy is centered on. We also touch upon finding the right people to drive translation sales. Francesco believes there are lots of good sales people, but they need direction. He also talks about the case made for hiring sales people from outside the industry as there is a vacuum within the language industry. Predicting the behavior of sales people is also important, Francesco talks about a personality test that he applies for identifying the right sales people.
We also cover many other opportunities and challenges, including aligning sales and marketing, performing sales online, best ways to prospect, developing a niche and how to build on your current strengths and many other interesting topics. Francesco is a true master of selling in the language space and you do not want to miss this episode.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.